Home / Archive by Category "History" (Page)
1 October 2004

October 2004 – Red Devil’s Stone for Délifrance SA

The Alpine Initiative regularly draws the public’s attention to absurd transport by awarding the “Red Devil’s Stone”. In 2004, this little-coveted prize is awarded to Délifrance SA. Délifrance bread is produced in the Netherlands and…

© Alpen-Initiative
1 October 2002

October 2002 – Award of the Red Devil’s Stone

The Swiss supermarkets Migros and Coop transport their whipped cream up to 2,000 km to have it packaged into spray cans. This nonsensical transport wins the Alpine Initiative’s first “Red Devil’s Stone” award.

1 10 11 12 13 14 18